EmpRoster v1 — Lessons Learned

8/23/2025

Shipping EmpRoster taught me three things:

1) Make the happy path obvious

Users clicked “Sign up” but stalled at company details. Adding UEN and employee count upfront helped filter + segment leads.

2) Workflows > features

I trimmed settings and doubled down on “create first roster fast”. Time‑to‑value matters.

3) Automate demo data

A one‑click seeded company let buyers feel the product.

// pseudo: seed a demo tenant
await seed({ users: 5, shifts: 12, sites: 2 })

Next: integrate webhooks for Slack/email notifications, and add JumpCloud serial verification.